Overview
Serene Strides offers equine-assisted social and emotional learning programs. It’s meaningful, specialized work that deserving a website to match. What they had was outdated, visually inconsistent, and needed to meet basic accessibility standards.
My Role
Solo designer, content strategist, and ongoing digital support. This is an active client relationship.
Process
- Audited the existing site for accessibility gaps, content quality, and visual consistency
- Rebuilt the site in WordPress with accessibility compliance as a foundational requirement, not an afterthought
- Developed a brand style guide covering typography, color palette, tone of voice
- Researched equine-assisted learning to write and shape page content accurately, using AI tools to support drafting with careful editorial review (‘m not an equine programs expert, but I wanted to make sure that users had accurate and clear information.)
- Took over social media content creation, developing posts against newly-created content pillars, writing CTAs, and creatively editing limited source photography to maintain visual brand consistency
Outcome
- A redesigned, accessible WordPress site that reflects the organization’s mission and serves their audience
- A style guide that governs both the web and social facets
- Ongoing social media management with intentional content strategy, not just posting
Skill Stack
- WordPress
- Accessibility (WCAG)
- Brand identity
- Style guide creation
- Canva
- Social media management (Instagram and Facebook)
- Photo editing in Lightroom
- Nonprofit client management
Links
Built with clarity and intention.