Overview
Serene Strides offers equine-assisted social and emotional learning programs. It’s meaningful, specialized work that is deserving of a website to match. They needed their site to be visually consistent and meet basic accessibility standards.
My Role
I came in as the sole designer, content strategist, and implementation lead. My first decision was to treat accessibility as part of the architecture and not just an afterthought. WCAG compliance was baked into every color choice, component build, and content structure.
Process
- I conducted a full site audit and looked for accessibility gaps, content quality, and visual consistency
- Developed a brand style guide covering typography, color palette, tone of voice
- Researched equine-assisted learning to write and shape page content accurately, using AI tools to support drafting with careful editorial review (I’m not an equine programs expert, but I wanted to make sure that users had accurate and clear information.)
- Took over social media content creation, developing posts against newly-created content pillars, writing CTAs, and creatively editing limited source photography to maintain visual brand consistency
Outcome
- A redesigned, accessible WordPress site that reflects the organization’s mission and serves their audience
- A style guide that governs both the web and social facets
- Ongoing social media management with intentional content strategy, not just posting
Skill Stack
- WCAG
- WordPress
- Canva
- Social media
- Lightroom
Links
Built with clarity and intention.