Overview
James Marshall Parent Nursery School (JMPNS) had a website that wasn’t serving their audience. It was visually cluttered, the information was buried, and the mobile experience wasn’t that great. It needed a new coat of paint, but the underlying structure needed to make sense too.
My Role
UX Designer
Process
Research and Discovery
- Conducted a full content inventory of the existing site to document what existed and what was missing
- Analyzed competitor and aspirational preschool websites to get a sense of what a successful site in this space looked like
- Interviewed the director to get a sense of who was using the site other than the parents
- Developed user personas and scenario mapping to ground design decisions in real user context
Design / Build
- Created low-fidelity wireframes to test layout and flow
- Iterate based on feedback, then develop high-fidelity mockups
- Built interactive prototypes for stakeholder review
- Delivered the final redesigned site in Wix for a cleaner, more cohesive visual identity applied throughout
Outcome
- Improved navigation and content findability for parents, prospective families, and community members
- Cleaner visual presentation that better reflected the organization’s character
- Mobile-friendly experience replacing a layout that wasn’t responsive
Skill Stack
- UX research
- Information architecture
- Wireframing
- Wix
Reflection
This project represents my design thinking process end to end — research, personas, wireframes, iteration, and launch. My accessibility standards have continued to develop since, and that growth is reflected in every project that has followed. What I’d do differently today: pay more attention to spacing, content layout, make sure the visuals passed contrast checkers, and deeper accessibility testing throughout.