Overview
James Marshall Parent Nursery School (JMPNS) had a website that wasn’t serving their audience. It was visually cluttered, the information was buried, and the mobile experience wasn’t that great. It needed a new coat of paint, but the underlying structure needed to make sense too.
My Role
I ran this project from start to finish as the UX designer: discovery, architecture, design, and delivery.
Process
I conducted a full content inventory, analyzed comparable preschool sites to understand what successful ones had in common, and interviewed the director to find out who was actually using the site beyond the parents (community members, prospective families, and local partners all had different needs). From those insights, I built user personas and and scenario maps to ground the layout decisions in real behavior. I tested low-fidelity wireframes before I developed the high-fidelity mockups, which meant stakeholder feedback shaped the structure.
Outcome
The final deliverable was a redesigned Wix site with improved navigation, clear information hierarchy, and a mobile-responsible layout that worked on devices that the audience actually used.
Skill Stack
- UX research
- Information architecture
- Wireframing
- Wix
What I’d Do Differently
My accessibility standards have continued to develop since this project. Today, I would integrate contrast checking and accessibility throughout the design process. I would also be more rigorous with spacing and content density decisions earlier in the wireframing.